Lorenzo Minischetti

Il Tasso

Logo, Naming, Rebranding 


Clic wine used to carry a vague name and used a familiar—but cliché—graphic of a wine stain. The client wanted to communicate more clearly the Italian origins while retaining the modest look and feel of an economical product. 

During the first few rounds of sketch review, we decided to stick with the pen drawing of the badger (translated in Italian as Il Tasso) and carried the sketch concept by using ruled paper and marker/brush hand drawn typography.