Lorenzo Minischetti


Label design, branding


Il Tasso is an Italian wine with a friendly and approachable brand identity. The logo made its way to the final round while retaining all aspects of a paper sketch: pencil marks, imperfections, even the ruled paper texture. The identity of this wine wants to connect with artsy people, inventive minds, young artists who understand and thrive in the chaotic aspect of the creative process, and people who dare to dream when they see the potential in an idea that is unripe.