Lorenzo Minischetti



Logo, animations, branding


Johnnypuetz Productions is an award-winning video production company based in Brooklyn, New York. The brand identity revolves around the dynamic nature of the rotational ambigram logo (reads the same when viewed upside down): the letters J and P are encased in the circle shape and become almost abstract shape. The overall color scheme aims at not being distracting, so that it relies on monochrome elements to make space for their products (videos).