Lorenzo Minischetti

Exquis

Logo, Naming, Branding 

INFO

Exquis is a concept brand under Century21 Dept Stores. The name was chosen mostly for its playful application with swashes. I took the slabs from the Archer font, and the tail from the letter Q, to create a symmetrical graphic inspired by Old English calligraphy. Color palette is mostly orange and pink with a vibrant and contrasting dark teal for type.